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nowhey is a ready to drink, plant based protein water made with pea protein, designed for clean recovery without the heaviness of dairy. Each can delivers 20g of complete protein a
About
nowhey is a ready to drink, plant based protein water made with pea protein, designed for clean recovery without the heaviness of dairy. Each can delivers 20g of complete protein and just 81 calories, offering clear hydration that tastes like fruit squash. It bridges the gap between energy drinks and protein shakes, providing a refreshing, functional alternative for modern consumers seeking performance, taste and simplicity.
Born in the UK, nowhey’s mission is to make recovery effortless, no blending, no mixing, no compromise.
Key Benefits
- 20g of plant based protein per can
- Only 81 calories
- No sugar, no dairy, no artificial ingredients
- Light, clear, and easy to digest
- Tastes like fruit squash, not a heavy shake
- Shelf stable and convenient for on the go recovery
- Vegan friendly
- Packaged in recyclable aluminium cans
- Bridges the gap between energy drinks and protein shakes
- Made in the UK
Applications
nowhey targets health conscious consumers aged 18 to 40 who live active, on the go lifestyles. This includes gym goers, runners, cyclists and individuals who want the benefits of protein without the heaviness or preparation of a shake. The product also appeals to busy professionals, travellers and wellness focused consumers looking for clean, low calorie hydration with functional benefits. nowhey sits at the intersection of the sports nutrition, functional beverage and better for you drink markets, appealing equally to both traditional fitness users and casual consumers seeking healthier daily choices.