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Three-part system: AI-led lean production; circular materials (offcuts -> totes, post-consumer yarn with URegina); community repair/upcycling workshops. Waste to womenswear.
About
MAG Clothing Inc. is a Saskatoon-based circular-fashion brand designing durable, affordable womenswear that’s smart for people and the planet. We run a three-process system: AI-led, demand-driven production to avoid overstock; materials circularity that upcycles every cutting-room offcut into purses and tote bags while piloting post-consumer recycled yarn with the University of Regina; and community experiences—bookable repair and upcycling workshops that extend garment life and celebrate local culture. Rooted in the Prairies, we collaborate with Saskatchewan makers and venues, channel visitor spend to local SMEs, and meet customers where they shop—online (Shopify), in person at events, and soon on Walmart Marketplace. Our goal is simple: waste less, wear more, and grow a vibrant, inclusive creative economy in canada
Key Benefits
MAG serves two customer segments with distinct, tangible benefits. For wholesalers, we deliver trend-right designs and colorways on recycled open-end yarn fabrics that meet sustainability expectations without sacrificing price or quality. Our Al-informed assortments and lean production reduce overproduction risk, improve sell-through, and protect margins with reliable lead times and MOQ-friendly programs. We also provide co-branded marketing support, storytelling assets that highlight verified impact, and clear material traceability-helping partners meet ESG and buyer requirements while winning consumers who care about provenance.
For end users Canadian women (×50.9% of the population), especially adults 20-64 who drive category spend MAG offers the best mix of style, quality, price, and purpose. Garments are engineered from recycled yarn into durable, comfortable fabrics and priced to align with often under— the Canadian CPI trend for women's apparel. In store and online, customers enjoy an immersive experience: AI styling and virtual try-on for confident fit, transparent impact metrics (e.g., COz and water savings), and services like repairs and customization that extend product life and deepen attachment. Through the MAG Impact Studio's workshops and the MAG Impact Club's member perks (early access, preferred pricing, exclusive events), customers gain skills, community, and ongoing value. In short, wholesalers gain higher sell-through with lower inventory and ESG risk, while consumers get long-lasting, fairly priced pieces that reflect their values supported by a brand that keeps each garment in use longer.
Applications
Primary segments
- Eco-conscious women (20–45) in Saskatoon/Regina (expanding to Prairie cities): care about sustainability, quality, and value; open to learning (repair/upcycling).
- Value & convenience shoppers (25–54) who buy online and on Walmart Marketplace: want dependable basics at mass-premium prices with clear reviews and fast delivery.
- Makers & learners (students + hobbyists, 16–55): book workshops for skills, community, and experiences (repair, upcycling, styling).
Secondary segments
- Visitors & event-goers (fairs, cultural events, business travel) looking for distinctive local experiences.
- Boutiques/partners seeking sustainable capsule lines (select wholesale).
Behaviors & triggers
- Shops online (mobile-first); influenced by UGC/reviews.
- Responds to small-batch drops, transparent materials, and clear care/repair guidance.
- Engages through micro-events and signs up for email/SMS after in-person touchpoints.
Reach & channels
- DTC (Shopify) for storytelling + community.
- Walmart Marketplace for national reach and trust signals (ratings, ODR/on-time metrics).
- Events/workshops to drive discovery, retention, and local tourism