Helen Forsyth

As a fractional Chief Commercial Officer, I work with a small portfolio of B2B clients, and here's the brilliant bit: every challenge I solve, every breakthrough I achieve, gets cross-pollinated across my entire network. When 'Client A' discovers a game-changing approach to a commercial block, 'Client B' benefits from that insight within weeks. It's like having a commercial accelerator where ideas multiply exponentially.My clients gain access to twice the learning, twice the experience, and twice the innovation speed, making it perfect for the start-up and scale-up environment, where agility and fresh thinking aren't just nice-to-haves, but essential for survival and growth.What this means:1) Accelerated learning curves: Solutions proven across multiple sectors, not just theory2) Risk mitigation: Strategies are tested in real-world scenarios before they reach your business3) Innovation velocity: Fresh perspectives from diverse industries applied to your unique challenges4) Cost efficiency: Senior-level expertise without the overhead of a full-time hireI've spent years navigating the trenches with 15 startups and 17 mature SMEs, from SaaS and AI to industrial manufacturing. Whether you're a founder wrestling with your first GTM strategy or a scale-up hitting growth plateaus, I bring battle-tested approaches that work, because they're working right now, within my portfolio.Recent wins include:a) Tripling qualified leads while cutting marketing spend by 46%b) Reducing ad spend by 80% (£16K/month) whilst maintaining sales performancec) Achieving 100% growth over three years through strategic realignmentThe beauty of fractional leadership? You get the strategic depth of a seasoned CCO, the agility of a startup mindset, and the innovation boost that comes from cross-sector pollination.I’m part of an innovative team building a next-generation tool designed to transform the way businesses engage with their agreements post-signature.