Field of Expertise
Innovation Strategy & AI-Driven Ideation
Expertise
I help organizations accelerate innovation by combining deep human insight with the power of generative AI. I’ve spent 15+ years helping global brands like L’Oréal, Coca-Cola, and Mars translate consumer understanding into million-dollar innovations. My current focus is on building AI systems that automate and scale the creative process — from identifying opportunity spaces to iterating concepts across desirability, feasibility, and viability.